A digital advertising campaign is a set of coordinated advertising activities that are delivered through digital channels. These channels can include search engines, social media, websites, apps, and email. Digital advertising campaigns are used to achieve a variety of marketing goals, such as increasing brand awareness, generating leads, and driving sales.
Digital advertising campaigns have a number of advantages over traditional advertising campaigns. For example, digital advertising campaigns are more targeted, measurable, and efficient. Digital advertisers can use a variety of targeting options to reach their desired audience, and they can track the results of their campaigns in real time. This allows them to make adjustments to their campaigns as needed to improve their results.