24 Essential Digital Marketing Statistics You Need to Know in 2024
Here are 24 essential digital marketing statistics you need to know in 2024:
1. Global digital advertising spending is projected to reach $517 billion in 2024. (Statista)
2. Mobile advertising spending is expected to account for 72% of total digital ad spend in 2024. (eMarketer)
3. Video marketing is becoming increasingly popular, with 87% of businesses using video as a marketing tool in 2024. (Wyzowl)
4. By 2023, it is estimated that there will be 4.3 billion social media users worldwide. (Statista)
5. Instagram is projected to reach 1.22 billion users by 2024. (Statista)
6. The average person spends 2 hours and 25 minutes per day on social media platforms. (GlobalWebIndex)
7. Voice search is on the rise, with 55% of households projected to own a smart speaker by 2024. (OC&C Strategy Consultants)
8. Artificial intelligence (AI) and machine learning (ML) technologies are being adopted by 64% of marketers to enhance their campaigns. (Salesforce)
9. Personalization is a key focus for marketers, as 80% of consumers are more likely to make a purchase when brands offer personalized experiences. (Epsilon)
10. Email marketing continues to be effective, with an average ROI of $42 for every $1 spent. (DMA)
11. In 2024, it is estimated that there will be 2.14 billion digital shoppers worldwide. (Statista)
5. Instagram is projected to reach 1.22 billion users by 2024. (Statista)
6. The average person spends 2 hours and 25 minutes per day on social media platforms. (GlobalWebIndex)
7. Voice search is on the rise, with 55% of households projected to own a smart speaker by 2024. (OC&C Strategy Consultants)
8. Artificial intelligence (AI) and machine learning (ML) technologies are being adopted by 64% of marketers to enhance their campaigns. (Salesforce)
12. 47% of consumers expect a web page to load in 2 seconds or less. (Neil Patel)
13. User-generated content (UGC) has a significant impact on purchasing decisions, with 79% of consumers saying UGC highly influences their choices. (Stackla)
14. 72% of consumers trust online reviews as much as personal recommendations. (BrightLocal)
15. Influencer marketing is growing, with 87% of marketers planning to allocate a portion of their budget towards influencer campaigns in 2024. (Influencer Marketing Hub)
16. 93% of online experiences begin with a search engine. (Forrester)
17. The first position on Google search results receives an average click-through rate of 28.5%. (Advanced Web Ranking)
18. 80% of shoppers use their smartphones while inside a physical store to research products and compare prices. (Salesforce)
19. The average open rate for email marketing campaigns across industries is around 20%. (Campaign Monitor)
20. 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs)
21. Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
22. 63% of consumers are more likely to make a purchase from a site that has user reviews. (iPerceptions)
23. 41% of consumers have made a purchase based on a social media recommendation. (GlobalWebIndex)
24. The global influencer marketing industry is projected to be worth $13.8 billion in 2023. (Influencer Marketing Hub)
These statistics highlight the importance of various digital marketing strategies and provide insights into consumer behavior and market trends in 2023.