Here are 20 essential social media statistics you need to know in 2024:

1. There will be an estimated 4.3 billion social media users worldwide in 2024. (Statista)

2. Facebook remains the most popular social media platform with over 2.8 billion monthly active users. (Statista)

3. Instagram is projected to reach 1.22 billion users by 2024. (Statista)

4. YouTube has over 2 billion logged-in monthly active users. (YouTube)

5. TikTok has surpassed 1 billion monthly active users globally. (Sensor Tower)

6. Twitter has over 330 million monthly active users. (Statista)

7. LinkedIn has more than 774 million registered users. (LinkedIn)

8. Pinterest has over 460 million monthly active users. (Pinterest)

9. Snapchat has over 500 million monthly active users. (Snap Inc.)

10. 92% of marketers say that social media is important to their business. (HubSpot)

11. 73% of marketers believe that their social media marketing efforts have been “somewhat effective” or “very effective” for their business. (Buffer)

12. 54% of social media users use social media to research products. (GlobalWebIndex)

13. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to others. (Ambassador)

14. 54% of social media users say they use social media to research products before purchasing. (GlobalWebIndex)

15. 63% of consumers expect brands to offer customer service via their social media channels. (Sprout Social)

16. Instagram has the highest engagement rates compared to other social media platforms, with an average engagement rate of 1.22% per post. (Rival IQ)

17. Video content gets the highest engagement on social media, with 48% of marketers considering video to be the most effective content type. (HubSpot)

18. 88% of businesses with more than 100 employees use Twitter for marketing purposes. (Statista)

19. 91% of social media users access social platforms via mobile devices. (Statista)

20. Influencer marketing is on the rise, with 87% of marketers planning to allocate a portion of their budget towards influencer campaigns in 2024. (Influencer Marketing Hub)